Last updated: September 13, 2025
RUVAIDHA E-TRADING PRIVATE LIMITED (“RUVAIDHA”, “we”, “our”, “us”) is committed to protecting your privacy. This Privacy Policy explains what personal data we collect, how we use it, with whom we share it, how long we keep it, what rights you have, and how to contact us. The Policy applies to our website, forms, emails, and any other online or offline interactions related to orders and support.
When you interact with us, we may collect certain types of personal information. You may provide your name, phone number, email address, billing or delivery address, product requests, and communications when placing an order or contacting us. We also collect marketing preferences if you subscribe to announcements or newsletters, and details from customer support interactions. Automatically, we may collect your IP address, browser type and version, operating system, device identifiers, pages visited, referring/exit pages, timestamps, clickstream data, and approximate location. Cookies and similar technologies may be used to remember preferences and analyze usage. We may also receive limited payment details from payment gateways (such as transaction reference, not full card numbers), shipment data from courier partners, and anti-fraud signals. We do not seek to collect sensitive personal data, and we do not knowingly collect information from children.
We use your personal data to provide and operate our services, process inquiries and orders, deliver products, and provide customer support. We communicate with you about orders, deliveries, service updates, and inquiries. We process payments, maintain accounting records, and prevent fraud. We improve our site and services through analytics and troubleshooting. With your consent where required, we may send you marketing messages and newsletters, which you can opt out of at any time. We also process data to comply with legal obligations, tax and accounting rules, and to respond to lawful requests.
Where the GDPR or UK GDPR applies, we process your data on the basis of contract (to fulfill orders and provide services), legitimate interests (to secure our systems, prevent fraud, improve services), consent (for marketing and certain cookies), and legal obligations (for compliance with tax or regulatory requirements). Under India’s Digital Personal Data Protection Act, 2023 (DPDP), we process data based on consent and legitimate uses such as contracts, compliance with law, and fraud prevention, while respecting your rights as a Data Principal.
We use cookies and similar technologies to run the site, remember preferences, measure traffic, and, where applicable, deliver marketing. Strictly necessary cookies cannot be disabled, while functional, analytics, and marketing cookies are optional. You can manage cookies in your browser settings, though blocking some may affect site functionality.
We do not sell or rent your personal data. We may share it with service providers such as hosting companies, analytics providers, customer support tools, payment gateways, and logistics partners, who process data only under our instructions and must protect it. We may share information with courier services to deliver your products, with authorities where required by law, and in connection with a corporate transaction such as a merger or acquisition.
Your data may be stored or processed in India or other countries. If your data is transferred outside the EEA or UK, we apply safeguards such as Standard Contractual Clauses and technical protections. We keep your personal data only as long as necessary. Typically, orders and invoices are kept up to seven years for tax purposes, customer support records up to three years after resolution, inquiries without orders for one to two years, marketing opt-ins until you unsubscribe, analytics for one to two years before anonymization, and security logs for six to twelve months. After these periods, data is securely deleted or anonymized.
We use reasonable administrative, technical, and physical safeguards to protect data, including TLS encryption, access controls, firewalling and monitoring, vendor confidentiality obligations, and backups with disaster recovery. No system is perfectly secure; if a data incident occurs, we will investigate and notify you and regulators as required by law.
Transactional messages such as order and delivery updates are necessary and not promotional. Marketing emails or SMS are sent only with your consent. You can unsubscribe at any time using the link in messages or by contacting us.
If you are in the EEA or UK, you may have rights to access your data, correct inaccuracies, request erasure, restrict processing, receive a copy in a portable format, object to processing, withdraw consent, and lodge a complaint with your authority. Under India’s DPDP Act, you may access and correct your data, request deletion (subject to legal requirements), withdraw consent, nominate someone to exercise rights on your behalf, and raise grievances. To exercise your rights, contact us using the details below. We may ask you to verify your identity and will respond within legal timelines.
Our site does not currently respond to “Do Not Track” signals, but we will honor browser-based opt-out signals such as Global Privacy Control where required. Our services are not directed to children, and we do not knowingly collect information from individuals under 18 in India or under the applicable age of consent elsewhere. If you believe a child has provided personal data, contact us and we will delete it.
Our site may contain links to third-party websites, and we are not responsible for their privacy practices. If you make a payment, your details are processed by the payment gateway under its policy; we only receive limited transaction data. We do not use automated decision-making that has legal effects; we may use basic fraud detection to protect services.
We may update this Privacy Policy from time to time, posting the new version with an updated date. If changes materially affect your rights, we will provide additional notice such as a banner or email.
If you have questions, requests, or complaints about this Privacy Policy or our data practices, please contact us at:
RUVAIDHA E-TRADING PRIVATE LIMITED
Number 4/1, Kambar Street, NH-2 Maraimalai Nagar, Chengalpattu, Tamil Nadu – 603209, India
Email:
ruvaidhaetraders@gmail.comPhone: +91 9962246781
Grievance Officer (India): Privacy Desk, RUVAIDHA E-TRADING PRIVATE LIMITED
Email:
ruvaidhaetraders@gmail.com (please write “Attn: Grievance Officer” in the subject). We will acknowledge and address grievances within required timelines.
This Privacy Policy is provided for informational purposes and reflects our current practices. It does not constitute legal advice.